Creative
Creative
To support the new product launch, we created two digital short documentaries to illustrate the a brand’s ethos. Internally, we called this ethos: Vu Déjà. It’s the opposite of Déjà Vu. Instead of feeling as if you’ve seen something before, this idea is about actively trying to see the familiar as something totally new. Each video follows a creator who finds new ways to use the same familiar ingredients that actually comprises new Véa snacks.