Creative
d-2.jpg

Dentyne's dating yeti

To speak to young single professionals, we disrupted Tinder feeds with a quirky campaign about the awkwardness of dating. Meet our hero, the Yeti, who embodies cool icy confidence no matter how awkward the conversation. Each video ran on Tinder with a Woody Allen-style jazz soundtrack. 

phone-tinder-mockup-final.png

:11sec - "How's that Global Warming?"

:11sec - "So You Live in an Ice Cave?"

:11sec - "What does your dad do?"