Creative
Creative
With a $20B market cap, Zebra is a category giant under increasing pressure from low-cost imitators and big tech. They needed a bold brand refresh, a unifying message, and a campaign that could overcome low brand awareness—despite their global reach. Together, we built a bold new brand and a unifying story that reenergized the business, rallied global teams, and positioned Zebra to lead with confidence in its next era of growth.
Launching 9/22/2025