Creative
Creative
For many patients, chronic wounds result in costly readmissions, slower recovery, and operational strain. Medaxis, a Medela company, offers easy-to-use technology that empowers clinicians and patients to take control of healing—delivering measurable value across the care continuum. We developed an elevated identity system and new website to position Medaxis as a premium, category-defining brand in the $20B+ wound care market. Their Dynamic Wound Therapy approach reframes technology’s role, uniting the company around a bold vision: wound care that is clinically advanced, yet approachable and easy to use.
My team at Grizzly helped Medaxis’ new leadership team find a clear purpose and express it through a simple, elevated brand that could tell their story with impact. By introducing the Dynamic Wound Healing concept and building a distinctive, human-centered identity, we enabled the team to go to market with confidence and conviction. Equipped with a bold narrative and tailored tools, Medaxis can now drive meaningful conversations, accelerate pipelines, and close deals with clarity and authority.
HOW
Developed bold positioning to engage clinicians, DMEs, and patients by introducing a new and disruptive concept called Dynamic Wound Therapy.
Created distinctive photography, custom icons, and illustrations to make the brand feel both accessible and aspirational.
Launched a clean, elevated website inspired by Medaxis engineering.
Completely revamped and refreshed sales deck narrative and collateral to drive conversations, pipelines, and deal closures.