Creative
Creative
In a world where crackers hide beneath toppings, we took a different bite. We convinced Triscuit, the king of stackable recipes, to go toppingless. A clever wordplay and unexpected visuals celebrated what was always there: bold flavor, no extras needed.
20% lift in purchase consideration
30% lift in ad recall
26k organic views on Youtube
3,851% lift in search
Triscuit continues a flavor-focused strategy to this day in their advertising