Creative
Creative
Leveraging insights around cannabis enthusiasts and drop culture, our team created an award winning launch campaign for a new product line. Due to regulations in the cannabis industry, we explored experiential solutions that relied on online user behaviours rather than paid media to gain attention.
In this campaign, a 'portal' to an online multiverse was promoted through the masterbrand social account as well as cannabis influencers and dispensary swag. Explorers could find new layers or worlds hidden within these tertiary accounts. The campaign was inspired by aficionados always searching for the perfect experience and excited to be the first to discover it. In the cannabis multiverse, one could explore a digital world that's just as mysterious, beautiful and fresh as this new product. In addition, this style of multiple accounts was in service of flipping distribution concerns into a positive 'drop' or limited edition experience for consumers.
— Clio Cannabis Award 2020 —