the process
the question
Can unique hybrid experiences between real life and online shopping increase brand awareness for Ebay's roster of partner brands?
the idea
Leveraging vacant Manhattan store widows, our hybrid shop rethought the retail experience. Fueled by eye catching video, flickering marquees, neon signage and the promise of 1-hour delivery, we earned a lot of attention.
How it worked
Marquee lighting flashed and bells rang whenever a passerby touched the digital screen. Users received a personalized SMS to arrange delivery. Your purchase was completed by NYC bike messengers outfitted in charming branded jerseys to ensure the transaction was branded from start to finish.
