How does it work?
It's a wedding registry...
but for singles
Just like a wedding registry, single's can now register on amazon for single's only swag.
Development
Sour Patch Kids are all about good intended shakes ups of the status quo. Naturally, the candy is first sour then sweet. Each piece of swag was conceived with the brand ethos in mind: from product development to its description on the amazon site.
targeting singles only
Short live action vignettes drive users from the Tinder app to Amazon. As well as query targeted bumpers on Youtube (Valentine's Day, Gifts, Galentine's Day).
Let's give them something to talk about
There's a huge opportunity to earn media attention with our hysterical take on this tired, same thing year after year, holiday.
keyframe art